Monthly Archives: May 2017

Norman Pattiz Helps His Brand Marketing Study

Norman Pattiz Helps His Brand Marketing Study

The Executive of PodcastOne Company, Norman Pattiz together with Tom Webster, the Vice President of Edison Research recently announced the results of the research that sought to establish the effectiveness of advertising campaigns of five major brand companies selling five different service categories and products.

A similar study had been conducted in 2016 and showed a substantial improvement of podcast’s advertising intent to buy, brand recall, and recall of the messaging.

PodcastOne Adverting Research Results

From the study, the following findings were true; the specific messaging recall increased by 60%, unaided product awareness significantly increased by 24% for the garden product, 48% for commercial serve product, and for the automobile aftermarket service, it increased by 37% from pre to post study.

In addition, it was found that product recall rose by 7% and customers mentioned specific product or service by name post campaign and the willingness to consider buying the brands increased considerably.

Norman mentioned that their core focus was to validate that their podcast format produced better results than the traditional formats. He also said that the results validated their intent to integrate multi-tiered approach to independently measure the effectiveness of podcast advertising.

Norman Pattiz is the founder of the PodcastOne. PodcastOne is a global advertiser-supported podcast network in the United States. Steve Austin, Chris Jericho, Laura Ingraham are some of the personalities managed by PodcastOne.

The company currently presents original programming of over 300 hours weekly. In 2016, Norman Pattiz was featured in the global magazine Forbes magazine, where he shared in detail about his companies and experiences in the business world.

Career experience

According to Bloomberg, Norman Pattiz has over four decades of experience in radio syndication. He is the founder of WestwoodOne. WestwoodOne is the largest provider of entertainment news, traffic programming, and sports. The company distributes various syndicated talk shows and music, CNN radio, NBC radio networks, NFL Football, March Madness, CBS News, Mutual Broadcasting System, and Summer Olympic Games.

In 2000, President Clinton appointed Pattiz to serve on the board of governors for Broadcasting in the U.S. He was later reappointed to the same position by President Bush in 2002. The role of the board is to oversee all non-military broadcasting services in the United States such as Middle East Broadcasting, The Voice of America, and others.

Pattiz is responsible for launching Arabic language televisions and radio in America to serve countries in the Middle East. He is also the founder of the Courtside Entertainment firm that produces and distributes quality programming to different networks across the United States.

Jim Tananbaum; Helping Healthcare Companies to Bring Products to Market

Jim Tananbaum; Helping Healthcare Companies to Bring Products to Market

Jim Tananbaum is the CEO of Foresite Capital. He was interviewed on Ideamensch earlier this month. Tananbaum explained that the idea of Foresite Capital came about after being involved in the healthcare sector for more than two decades. He realized that companies operating in that space took a longer time and more capital to succeed as compared to other sectors. Tananbaum started the firm to cater to these companies by providing the resources needed for their success. The firm analyzes information about advances in the industry to determine the most viable investment prospects. More details can be found on Ideamensch.

Jim said that most of his day revolves around taking calls, attending meetings, and discussing any updates about Foresite’s portfolio companies. Tananbaum attributes his learning nature to his productivity as an entrepreneur. He was able to grow the firm exponentially when he combined this with persistence and commitment. Jim was asked what he would change if he was able to go back. He answered that he would keep on believing in himself. Doing things as they had always been done led him to make compromises that hindered his growth. Check out Forbes to know more.

Jim Tananbaum is the founder of Foresite Capital. This is an equity firm that invests in healthcare companies. The equity firm also provides information and access to networks. Foresite Capital has recently invested in Intarcia. This is an implant that is injected into diabetes patients twice a year. It helps them to lose weight and control the disease. The product will be launched at the end of this year. Jim believes that it will change the lives of millions of people around the world.

The venture capital firm has invested in Aeri Pharmaceuticals that is developing a glaucoma treatment. The disease is one of the leading causes of blindness. The product will go a long way in reducing these cases. Other companies that the firm has invested in include Editas, Sequenta, and Nanostring. Editas is operating in the synthetic biology space. Sequenta and Nanostring are gene sequencing companies. Jim has led investments in several successful enterprises in the healthcare space including Healtheon, Amira Pharmaceuticals, Jazz Pharmaceuticals, and Amerigroup. Tananbaum has degrees from Harvard University and the Massachusetts Institute of Technology.

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UKV PLC – Sourcing The Best Wines From Across The Globe For Wine Connoisseurs

UKV PLC – Sourcing The Best Wines From Across The Globe For Wine Connoisseurs

There are many things one need to know about French wines to be able to select the wine that is most suitable for their taste. There are many different types of French wines available in the market, which can confuse even the highly experienced wine expert at times. It is for this reason, UKV PLC, which is amongst the top wine retailers in the UK, came up with a guide to help people understand French wine better.

UKV PLC’s guide on French wine mentions that the first thing people need to know is that French wines are classified following the French tradition of Terroir. It means that the French wines are classified by the region of origin because as per French culture of Terroir, it is the climate, soil, topographical conditions, geographical conditions, and local winemaking traditions that affect how the wine would taste. To know more about different regions of origin, knowing about the French Appellation System is a must.

UKV PLC has one of the finest collections of collectible and investment grade wines for wine collectors. The best part is that UKV PLC does not only cater to the wine connoisseurs in the UK but all over Europe. The company acquires some of the best wines from across the globe and stores Spanish and Italian wines as well, apart from all kinds of French wines. UKV PLC’s wine experts can help the buyers to know about the different wines stocked by UKV PLC, and which one would best meet their requirements, budget, and taste.

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Hussain Sajwani And His Developments With DAMAC Properties

Hussain Sajwani And His Developments With DAMAC Properties

Hussain Sajwani has served as the DAMAC owner for some time, and he has been one of the biggest proponents of expansion in the Middle East. He has cultivated a relationship with President Donald Trump, and he has proven that growing cities across the Middle East will make the populations more prosperous. This article explains how Hussain is making a difference in his region as he invests in real estate.

#1: Commerce Is Created

There is quite a lot of commerce created when Hussain begins his work in different parts of the Middle East. He is giving businesses a place to host their headquarters, and he is providing jobs in every building he creates. Residents pay rent for locations that are quite close to their jobs, and there are many retail outlets he has invested in in the past.

#2: It Is A Family Business

DAMAC Properties is a business that is managed by the Hussain Sajwani family, and they are pleased to give growth options to each city they work. In they are expert in working with local communities that wish to build new structures, and they are willing to choose the best course of action for the community in every circumstance. Read more: Hussain Sajwani Family | Celeb Family

#3: He Gives Back

Hussain is known throughout the Middle East for giving back to charities that make a difference, and he has continued to do so over the years. He has grown quite a lot of wealth that he is giving back to local leaders, and he is helping needy children, needy families and those who have fallen on hard time.

Hussain’s commitment to the people of the Middle East is admirable as he uses business and civil tactics to help people. He has given to charities by hosting events, and he will make life better for someone who simply needs a bit of help.

There are many people whose lives have changed because of Hussain Sajwani. He is a wise businessman who is helping the Middle East grow, and he is helping people in need across his region. He and his family have partnered with cities that wish to be modern and progressive.



Although one may use word of mouth as a marketing strategy, it is also important that they create an online reputation that is admirable to the wider population. A reputation can nowadays be destroyed or created through several mouse clicks. It is because of this reason that the need for online reputation management has come up. There has been evidence of many businesses and companies whose profits have gone down after negative news on their reputation came up online. Review websites have been termed to be very effective in either promoting an person’s life or company or even bringing them down. Online reputation management is considered more than image rehabilitation.

Online reputation management is all about being proactive and also keeping track of someone’s reviews and their competitors. It is important to put your trust in professional reputation managers compared to leaving your reputation to chance. They will help increase the online review count of your business. Professional reputation managers deal with customers successfully and also persuade them to leave reviews that are honest and detailed regarding their dealings with your business. Such managers are also experienced in remediation and know the best ways to deal with customers who are dissatisfied and prevent them from leaving negative reviews about your business.

The online reputation management process is fast, simple and reliable. It is important that business owners seek the services of professional reputation management to ensure maximum profitability of their business. Through this, clients are able to keep track on the reviews that have been posted about their services on a number of websites. Professional online reputation managers also provide their customers with data and analytics reports on how their reviews have been impacted following the implementation of their services. For more on this, visit

It is a known fact that 90% of customers will nowadays conduct an online research about a company or business before they decide to make any purchase. With this in mind, it is important that every business ensure that their online reviews are positive and market their services and products. Online reputation management has been proven to help many businesses boost their sales and also expand to new regions.

Financial Analyst, Brad Reifler Looks At New Marijuana-Based EFTs

Financial Analyst, Brad Reifler Looks At New Marijuana-Based EFTs

At a time when investors are exploring alternative investment selections, the billion-dollar marijuana market offers new prospective. Crunchbase reported that Brad Reifler, renowned investment advisor stresses how the legalization of cannabis has become a big benefit for investors. Just a few years ago, investing in marijuana-themed stocks were an outlandish idea but it’s a legitimate business today.

In fact, this year, the cannabis business should contribute about 17 billion dollars to the U.S. economy, and by 2020, Marijuana Business Daily estimates, marijuana to be 45 billion dollar business. Currently, the spotlight is on Canadian-based medical marijuana industry.

In early May 2016, Aphria, the Canadian producer of marijuana drugs, such as depression, went public in Toronto. In just six months, the share price had risen by a whopping 127 percent. Whoever had invested $1000 dollars in Canada could sell their shares now for approximately $2500 dollars.

Doing even better, says Brad Reifler, is Aurora cannabis, another Canadian marijuana producer. Within a year, their shares have risen by 540 percent. Yet, finding these unbelievable gems is extremely difficult, and requires some research and a bit of patience. You can currently access the North American Marijuana Index, which reflects 32 different companies found in North America selling cannabis and listed on the stock exchange.

That doesn’t mean the industry is completely stable yet. “There are far too few inexperienced managers and often very small companies,” says Reifler. “And this lack of experience can lead to crisis.” Learn more about Brad Reifler:

The most successful right now are the pharmaceutical-based companies, but even for companies with the initial success like GW Pharmaceuticals, their future is murky with health authorities looming about. Additionally, because of issues between state and US federal laws, and no cooperation with the banking industry, the cannabis market has problems funding expansion. This presents an enormous risk for investors.

With more than two decades of experience, Brad Reifler has focused on and tried and true strategies to build wealth for his clients. No matter the destination, Reifler has a solid investment plan for success. He is recognized as a financial and investor specialist and a premier provider in financial services.

According to Barrons, Brad Reifler graduated from Bowdoin College with dual degrees in Political Science and Economics. He is a financial planner, analyst, and investor, and has served as CEO at Pali Capital, Reifler Capital Management, which he founded in 1992, and Forefront Advisory.

Brad Reifler has served on the board of the European American Investment Bank and led several organizations like the Sino Mercury Acquisition Corporation, and Wins Finance Holdings Inc. In addition to his financial analyst designations, he holds his Series 3, 7, 24, and 63 registrations.