Monthly Archives: August 2017

Lori Senecal On What It Takes For Successful Digital Marketing

Lori Senecal On What It Takes For Successful Digital Marketing

The biggest risk any modern digital marketer can make is not taking any risks. Digital marketing and internet advertising like all other marketing ventures succeed when companies are pushing boundaries. In digital marketing this involves providing interactive experiences for customers and taking advantage of technological advances such as customized advertising, GPS targeted marketing and use of compelling images to target smartphone users. Traditional advertising approaches don’t work well in the digital arena due to intense competition for users’ attention. The best way to get users’ attention is to use guerilla advertising methods and harness the power of social media.

Crispin, Porter and Bogusky (CP+B) is a top digital marketing company. Their digital marketing team, which is led by Lori Senecal, is transforming the digital advertising industry by combining the strengths of social media channels, programmers, technologists, rule breakers and advertising professionals to create extraordinary marketing campaigns that bring new customers in these competitive and unpredictable times. CP+B uses three metrics for measuring a digital marketing campaign’s success: delivering a message that is easily understood by the audience, motivating the viewers to take action and ensuring the message is reaching a targeted audience. CP+B encourages its employees to think outside the box and deliver unmatched experiences via virtual reality, multicultural advertising and native advertising. According to, a key element to CP+B’s advertising is to ensure that all their content is shareable on mobile phones. This allows the audience to share compelling content with their friends and family.

Lori Senecal is the Global CEO of CP+B. She is a deeply experienced digital marketing professional. She started her marketing career after graduating from McGill University with a Bachelor of Commerce degree in Marketing and Finance. She then went to McCann Erickson where she cofounded the TAG ideation team. The management at McCann noticed her drive and promoted her to become the Chief Innovation Officer for the McCann World Group. She then spent two more years at McCann as the President of McCann Erickson’s New York office. In 2009, Lori left McCann and teamed up with her partners to create KBS (kirshenbaum bond senecal + partners), a marketing firm based in the New York area. She served as president, chairman and CEO at KBS. She left KBS in 2015 and joined CP+B as the global CEO. Follow Lori on Twitter.

Read More:

A Look at Monkey Capital’s Founder and Managing Partner, Daniel Mark Harrison

A Look at Monkey Capital’s Founder and Managing Partner, Daniel Mark Harrison
The reason behind the fame of Daniel Mark Harrison is his service at the position of the Money Capital’s Founder and the Managing Director. This acts as a supplement to his occupation of the Managing Partner of the FinTech & blockchain capital venture Company.

Additionally, he serves at the Daniel Mark Harrison & Co. (DMH&CO) in the capacity of Chairmanship and that of the CEO. The DMH&CO firm is a worldwide venture company. The description given to it can be a Family Office consisting of offices and having active operations in different areas including Hong Kong, Bangkok, and Singapore.

Daniel Mark Harrison is a hardworking and committed entrepreneur based in Asia. This is in addition to being a thinker, an author, an evangelist of technology, and a professional negotiator. Presently, he also offers service to an investor consortium that has its base in South East Asia. He occupies the position of the Managing Partner and the firm is presently making enormous investments and deals that are worth high growth particularly within the coverage of the region. This adds up to his media proprietorship which has developed two publications that have been read extensively. This is with a duration of only two years.

His latest venture on publication handled MarxRand’s establishment. It is a site that offers news. It is worth acknowledging that it has, as at now, broken a variety of stories that have encountered denial alongside coverage by the mainstream media.

Looking at his work about journalism, he is an article writer and has completed several hundred of articles. He has been carrying out this task for the finest publications of international news. The books under this category include The Washington Post, Portfolio Magazine, and the Daily Dot.

Jeffrey Robinson who is a famous journalist alongside financial crime and the New York’s bestselling author of the same known as the Laundrymen gave their description of Butterflies as ” a brilliant book …required reading.” The former Azeem Khan’s CEO described the book as “reality TV for the novel. He also applauded through writing Harrison’s effort in turning literature into a place enhancing innovativeness as well as the connection to facilitate the exchange of ideas.

Louis Chenevert and his Time at United Technology Corporation

Louis Chenevert and his Time at United Technology Corporation

The Canadian businessman, Louis Chenevert, had much success at United Technology Corporation. United Technologies Corporation is a company that has managed to outlast the post-war manufacturing bubble burst. It is doing well despite foreign competition. United Technologies is an aircraft, aerospace systems, HVAC, elevators, escalators, fire and security, interior building systems, and industrial goods. Louis Chenevert has been elected to the role of President and Chief Operating Officer at United Technologies Corporation since March 2006 until December 8th, 2014. Chenevert was working on assembling jet engines, which were more advanced than what was previously worked on.

UTC worked on the geared turbofan engine or GTF. This engine is a major advancement in technology for the aerospace industry because of a reduced noise level by 75%. 14 existing airlines are using the GTF engine on 72 planes. Prior to his work at UTC, Chenevert was working at General Motors for 14 years. Chenevert has a bachelor’s of commerce degree from the Université de Montréal, École des Hautes études commerciales (HEC). Another important feature of the GTF is that it’s design makes the fan turn slowly while the turbine turns fast from decoupling the low-pressure turbine. Chenevert spent 2011 developing advanced materials that let the engine burn hotter.

UTC has invented the most advanced jet engines in the world. UTC also produces the most helicopters out of any company in the United States that still does its manufacturing on American soil. Chenevert helped stock at UTC rise from $37 to $110 in 2014. Demand in the military world and the aerospace world follows different cycles of need. UTC generates both revenues and returns. Chenevert’s leadership of UTC was inspired by imagination, which leads to employees being excited about their jobs. Chenevert’s leadership was outstanding at UTC. UTC is about both discipline and imagination as part of its’ company environment. Chenevert simply knows how to do what works for UTC in order to manage the business.

Impressionable facts about Salvi Rafael Folch Viadero

Impressionable facts about Salvi Rafael Folch Viadero

     Mexican media platforms have experienced tremendous growth over the past years, and most individuals in the country are active on social media. Most Tv and radio stations no longer rely on the government revenue and support to deliver their products, and as a result, a lot of revolution has taken place in media. Besides, TV stations no longer put a lot of attention on broadcasting political and government based news but rather broadcast whatever they think suits their viewers. The various media platforms including Televisa target to transmit well-rounded issues including cultural, social as well as economic issues emerging in the Mexican society.

Salvi Rafael Folch Viadero is one of the major media stars that has profoundly contributed to a remarkable change in the operations of the modern television and other types of media. He is the chief financial officer at Grupo Televisa, and through his experience, he has helped to revolutionize the operations of the press platform. His expertise has enabled Grupo Televisa to outshine most of the other types of media through the various products that it streams to address the needs of all its viewers.

The financials also acts as the administrative vice president at Grupo Televisa and is also an independent director at Consorcio ARA, S.A C.B. Besides, the prolific financial administrator formerly served as the general manager and financial analyst at Comercio Mas besides acting as the Vice president of financial planning at Grupo Televisa. Additionally, Rafael has been the director of Grupo Televisa for quite a while and has contributed to the process of strategic planning of the company to come up with the best tactics to attract more viewers as well as provide the best services.

Securus Technologies Catching Contraband and Helping Law Enforcement

Securus Technologies Catching Contraband and Helping Law Enforcement

Contraband has always been a big problem within inmate correction facilities. Used as a form of money, the inmate’s bribe, win people over and gain power in the system by having it and offering to provide it in return for loyalty. Sometimes that includes silence. That silence can be breached with the use of the technology that Securus Technologies offers to the women and men of law enforcement. This is how.


Securus Technologies has been providing the inmate communications system to corrections faculties for years now. Located in Dallas, Texas where they create new technology for law enforcement today, they monitor the conversations of the inmates. Securus Technologies serves law enforcement, 3,450 public safety and more than 1,200,000 of America’s inmates.


When I read the statistics on how many inmates reveal information once they are inside, I was amazed. you would think that an inmate would realize that they have no privacy while they are in prison. Still, they reveal information all of the time that can lead to solving cases and preventing abuse inside.


One of the neatest things that this technology has now done is catching contraband being gathered that is illegal. This is often used to gain power and influence in the facility by the inmates. Now that contraband can be caught, taken and stop the use of it within the facilities. That makes the prisoners safer, the corrections officers safer, by breaking the gangs up, and protects against other abuses within the inmate population.


What 1,200,000 inmates will do next remains to be seen, but for now, the contraband can be seized, cases solved and other aspects of the criminal justice system made far safer for everyone involved. It is highly efficient at what it does. As all law officers know, control over the population must be had by the officers if the inmates are to be safe and rehabilitating.


The Finest Wine Investment Company

The Finest Wine Investment Company

The production and labeling of wine is a tricky feat, and even more so if you are located in France. UKV PLC goes the extra mile to make sure their product is the top of the line. They know how important the French appellation system is to their labeling of wine.

Wines that are not made in France are typically labeled by the grapes, but for those that are made in France, their labeling or naming is a based on the region of origin. Notable regions would be Burgundy, Bordeaux, Champagne and Loire. Burgundy being in high demand, Bordeaux ranging from low to high prices, Champagne coming from northeastern France where the climate is cooler and Loire being the most diverse. With UKV PLC, you are able to get more valuable fine wine because it is an independent wine company.

UKV PLC is a company that purchases and supplies the finest wines in Italy, Spain and France. Their workers include very experienced wine consultants who can show you to the best wine for you. Some of the prestigious wines they carry are Lafite, Rothschild, Chateau Lafite, Mouton Rothschild and Latour along with Champagne.

If there is interest in this company, you can find more information, some in depth descriptions of wine and pictures on Twitter or Facebook.

When questioning whether to be an investor or not, the biggest thing to consider is quality and the investment of the company itself. When it comes to UKV PLC, they do not buy or supply any wine or champagne that is anything less than the finest. It is also seen that their team is top of the line. They have people who take their profession seriously and know the best wines and where to get them.

How Michael Lacey and Jim Larkin are Involved in Fighting for Migrants Rights

How Michael Lacey and Jim Larkin are Involved in Fighting for Migrants Rights

Michael Lacey and Jim Larkin are renowned journalists have contributed a lot in funding the groups that advocate for human, civil and migrants rights. The two journalists are the founders of Phoenix New Times. They have been involved in funding the rights of migrants in Arizona.

Lacey & Larkin Frontera Fund

The non-profit organization was founded by Lacey and Jim to fund the groups that are fighting for the migrants’ rights. The court awarded the money that they use in funding other organizations as a settlement after they won a case. The sheriff had arrested the journalist because of the article they had written about him. They established and disclosed the grand jury proceedings about the sheriff.

However, Michael Lacey and Jim Larking sued the county, and they were awarded $3.75 million after winning the case. Their success in winning the case is attributed to their continued fight for the First Amendments Rights. The journalists are using the money to fight for the rights of the immigrants. $3.75 million settlement fund has benefitted many organizations that are advocating for the human, civil and the rights of the migrants. Learn more about Jim Larkin and Michael Lacey: and

NNIRR organization

The non-profit organization is involved in fighting for the rights of the immigrants. The group has entered into a partnership with other organizations to improve the efficiency of service delivery. NNIRR has negotiated for the improvement of the labor costs for the immigrants.

The group has utilized the funds from Lacey and Larkin to enhance their operations in fighting for the rights of the immigrants. Many immigrants have visited the organization to report the problems affecting them in the society.

ACLU Immigrants’ Rights Project

The group is in the forefront in ensuring that the immigrants are accorded civil and human rights. The group was founded by Mike and Jim who are ensuring that the immigrants are treated equally as by the law. The organization employs the advocacy and outreach programs to achieve its objectives. The Supreme and district courts have assisted the group to carry out the litigation programs. Read more: Phoenix New Time

The group has helped many immigrants in fighting for human rights. The legislations which used to prevent the immigrants from getting equal justice have been abolished by the organization. Michael Lacey and Jim Larkin have used part of the settlement to fund the organization to achieve its objective. The funds are used in ensuring that the immigrants accorded equal justice in the court of law.

The organizations which advocate for civil, human and the immigrants have improved the standard of living of the immigrants by fighting for their rights. Fighting for the rights of the people requires a lot of funds which are used in employing the lawyers.

Michael Lacey and Jim Larkin have assisted the groups through the funds that they award to them. The money is used to improve the operations of fighting for the immigrants’ rights in the organization.


Founders of Front Page Confidential

Michael Lacey and Jim Larkin have come together to launch a new site. The site is called L&L. They were previously known as the two owners of a networking site called Backpage. On a site that they run, known as, you can find a lot of information about different politician and citizens who are doing something that they see as wrong. The majority of the stories are in relation to examples of racism and prejudice. In one of their stories, they are speaking on Joe Arpaio, and how he should not be running for senate, due to his bigoted remarks.


They are the founders of FrontPage Confidential, which is primarily aimed at speaking on political matters. Their motto is “Preservation of Free Speech In All Forms”. They focus primarily on the protection of First Amendment Rights, since it is the amendment entailing free speech, among other rights. Under their ‘Coverage’ section, which can be found on their home page, their is even a category called ‘First Amendment’, where they simply post stories of citizens, events, and politicians that are invoking an infringement on human right, such as racism, sexism, and bigotry. As the name suggests, they use their First Amendment right to identify people who are exhibiting this harmful behavior.