Category Archives: Digital Marketing

Lori Senecal On What It Takes For Successful Digital Marketing

Lori Senecal On What It Takes For Successful Digital Marketing

The biggest risk any modern digital marketer can make is not taking any risks. Digital marketing and internet advertising like all other marketing ventures succeed when companies are pushing boundaries. In digital marketing this involves providing interactive experiences for customers and taking advantage of technological advances such as customized advertising, GPS targeted marketing and use of compelling images to target smartphone users. Traditional advertising approaches don’t work well in the digital arena due to intense competition for users’ attention. The best way to get users’ attention is to use guerilla advertising methods and harness the power of social media.

Crispin, Porter and Bogusky (CP+B) is a top digital marketing company. Their digital marketing team, which is led by Lori Senecal, is transforming the digital advertising industry by combining the strengths of social media channels, programmers, technologists, rule breakers and advertising professionals to create extraordinary marketing campaigns that bring new customers in these competitive and unpredictable times. CP+B uses three metrics for measuring a digital marketing campaign’s success: delivering a message that is easily understood by the audience, motivating the viewers to take action and ensuring the message is reaching a targeted audience. CP+B encourages its employees to think outside the box and deliver unmatched experiences via virtual reality, multicultural advertising and native advertising. According to campaignlive.co, a key element to CP+B’s advertising is to ensure that all their content is shareable on mobile phones. This allows the audience to share compelling content with their friends and family.

Lori Senecal is the Global CEO of CP+B. She is a deeply experienced digital marketing professional. She started her marketing career after graduating from McGill University with a Bachelor of Commerce degree in Marketing and Finance. She then went to McCann Erickson where she cofounded the TAG ideation team. The management at McCann noticed her drive and promoted her to become the Chief Innovation Officer for the McCann World Group. She then spent two more years at McCann as the President of McCann Erickson’s New York office. In 2009, Lori left McCann and teamed up with her partners to create KBS (kirshenbaum bond senecal + partners), a marketing firm based in the New York area. She served as president, chairman and CEO at KBS. She left KBS in 2015 and joined CP+B as the global CEO. Follow Lori on Twitter.

Read More: http://blogwebpedia.com/lori-senecal-knows-takes-advertise-effectively.html/

THE IMPACT OF ONLINE REPUTATION MANAGEMENT

THE IMPACT OF ONLINE REPUTATION MANAGEMENT

Although one may use word of mouth as a marketing strategy, it is also important that they create an online reputation that is admirable to the wider population. A reputation can nowadays be destroyed or created through several mouse clicks. It is because of this reason that the need for online reputation management has come up. There has been evidence of many businesses and companies whose profits have gone down after negative news on their reputation came up online. Review websites have been termed to be very effective in either promoting an person’s life or company or even bringing them down. Online reputation management is considered more than image rehabilitation.

Online reputation management is all about being proactive and also keeping track of someone’s reviews and their competitors. It is important to put your trust in professional reputation managers compared to leaving your reputation to chance. They will help increase the online review count of your business. Professional reputation managers deal with customers successfully and also persuade them to leave reviews that are honest and detailed regarding their dealings with your business. Such managers are also experienced in remediation and know the best ways to deal with customers who are dissatisfied and prevent them from leaving negative reviews about your business.

The online reputation management process is fast, simple and reliable. It is important that business owners seek the services of professional reputation management to ensure maximum profitability of their business. Through this, clients are able to keep track on the reviews that have been posted about their services on a number of websites. Professional online reputation managers also provide their customers with data and analytics reports on how their reviews have been impacted following the implementation of their services. For more on this, visit www.digitaljournal.com.

It is a known fact that 90% of customers will nowadays conduct an online research about a company or business before they decide to make any purchase. With this in mind, it is important that every business ensure that their online reviews are positive and market their services and products. Online reputation management has been proven to help many businesses boost their sales and also expand to new regions.