The world of fashion is growing and evolving at a rapid pace, and one of the most popular trends these days is that of athleisure apparels. More or less, every fitness clothing company out there offers athleisure apparels of various sizes, designs, colors, and patterns these days.
However, one of the firms that have grown to become a preferred choice among the women consumers is Fabletics. In a relatively short period, Fabletics has grown to become one of the most popular brands in the athleisure market and have stood tall in a competitive market that is dominated by another large e-commerce portal such as Amazon.
Fabletics is a company that is owned and managed by Techstyle Fashion Group, which is co-owned by Kate Hudson, Don Ressler, and Adam Goldenberg. Techstyle Fashion Group operates other famous brands such as Shoe Dazzle and Fab Kids as well.
Kate Hudson, who is known across the globe for being a Golden Globe winner for the best actress category and is a fitness role model to millions of women, has played a huge role in the success of Fabletics. As a brand ambassador, she has helped in enhancing the popularity of the brand and also made Fabletics an aspirational brand that the target audience can relate with. It helps in making customers loyal towards the brand, and also adds value to the brand in the long-term.
Fabletics also managed to climb the ladder of success in a relatively short period because of the reverse showroom technique. It is seen that the customers scroll through the products in the physical stores and then go on to buy similar products online at a discounted price.
However, Fabletics has eliminated such a possibility by building itself as a brand that offers great quality products at the most affordable price in the market. It is for this reason after the company gained substantial growth and momentum in its online business; it started opening stores across the country. At present, it has 18 stores across the United States, and as per Don Ressler, CEO of Techstyle Fashion Group, several hundred new stores would be launched in the next five year or so across the globe.
Fabletics aims at the target audience that is health and fitness conscious, and it also seeks to inspire people to get inclined towards healthy living. If you are looking to join Fabletics as a member, don’t forget to take the Lifestyle Quiz offered at their official website.