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Vinod Gupta: Story Of A Yellow Page Marketing Expert

Vinod Gupta: Story Of A Yellow Page Marketing Expert

Everest Group is a firm that buys up various big tech companies and has key investments in the information marketing industry. Much of what they own are mailing lists to build leads, and one of their managing partners Vinod Gupta was responsible for starting companies in business contact list database compiling.

Gupta has been a businessman and a philanthropist, and he nearly became an ambassador under President Clinton. Today he mostly dedicates his work to charity.

 

Vinod Gupta got his early business training back in India where he grew up and attended the Indian Institute of Technology. He finished his master’s degree at the University of Nebraska business school and his first job as a marketing analyst came at Commodore Corporation, a mobile home manufacturer. What he did here was buy a lot of yellow page phone books from every state so that he could sell Commodore’s products and services to dealers. He nearly was fired for having the phone books take up the whole reception desk area, but he later had the information taken from them sorted into a very huge list. Gupta made a deal with Commodore Corporation to allow him to also market the list to their competitors, and that’s when he figured out he could turn that information into his own company. Get More Information Here.

 

Vinod Gupta made an initial $100 investment to get mailers for his new American Business Lists company which started pulling up contact information for businesses of all Industries. Eventually he realized that the business yellow page marketing no longer was adequate enough for his business needs. He bought several major marketing research firms and included information analytics in the company, and in 1992 they were rebranded as InfoUSA. They became a major online database company eventually and in 2010 they were sold completely. Vinod Gupta then joined Everest Group and started setting up foundations to help communities in India that needed financial aid.

 

 

Related link: https://www.crunchbase.com/person/vinod-gupta-1a55